Golden Rules to Killer Content for Your e-Commerce Site

iPay88 (M) Sdn Bhd

Wednesday, 14 August 2019
10:00am - 12:00pm MYT

Course Introduction
Online shoppers want a good shopping experience from browsing to final checkout. What makes a good e-Commerce website? A website that is complete with information, responsive, easy to navigate, trust-able with attractive product photo will help fuel greater sales.
This is the continuation of our LEC101 class, which we will focus on the website itself. We will look into must have website content, terms and policies that will make your website look trust-able and legit business. We will also learn on how to take a good product photo and learn about product shipping and packaging.
Who Should Attend
Those who would like to set up a new e-Commerce website, all interested individuals and SMEs who would like to know about good e-Commerce website content, product photo & shipping for e-Commerce.

How Will I Benefit?
After completing this module, you will be able to:
  • Know what customers expect from e-Commerce website.
  • Create good product picture and content.
  • Implement various shipping strategies into your e-Commerce business.

Course Level / Prerequisite
Beginner / Attended our LEC101 class or have a basic understanding on e-Commerce. 

Course Duration
​​2 hours
​​Course Syllabus 
1. What customers want in e-Commerce website?
  • 8 things that customers expect when browsing your website.

2. e-Commerce website best practice.
  • Tips best practice content for website homepage, category page, product page and checkout page.
  • All the terms & policies you should input.

3. The ultimate DIY guide to beautiful product photo.
  • Photography Basic: Equipment and lighting.
  • DIY photography.
  • Optimizing and editing images.

4. Guide to e-Commerce shipping & fulfillment.
  • e-Commerce shipping goals.
  • Top 4 e-Commerce shipping options.
  • What can you do to impress customers with packaging?

5. Tools you can use to get started.

6. Website builders vs Shopping cart provider.